ABSTRACT

Objective: The purpose of the current study was to examine the factors that significantly influence a passenger’s willingness to watch the pre-flight safety briefing.

Background: The pre-flight safety briefing is a required presentation that must be administered to all passengers before conducting a flight. This briefing is most commonly delivered via a live demonstration by flight attendants or through the aircraft’s in-flight entertainment system, such as a seatback video.

Method: Using a sample of 876 participants from the United States, we examined the influence of familiarity, anticipatory flight anxiety, conscientiousness, agreeableness, and frequency of flying on willingness to watch the pre-flight safety briefing. The study used a quantitative correlational design with structural equation modeling techniques for data analysis.

Results: The results supported 5 of the 7 hypotheses. High levels of flight anxiety resulted in less willingness to watch the pre-flight safety briefing. Significant positive relationships were found between familiarity, conscientiousness, agreeableness on the willingness to watch. A strong relationship between willingness to watch and stated actual watching also was found.

Conclusions: The study’s findings provide insight into what factors influence a passenger’s willingness to watch and examine the role personality factors have on willingness. As a result of this study, insights are gained into possible ways to increase passengers’ willingness to watch the pre-flight safety briefing and their consumption of this vital safety information.

摘要

目的：本研究的目的是检查显着影响乘客观看飞行前安全简报的意愿的因素。

背景：飞行前安全简报是必须在进行飞行前向所有乘客进行的介绍。该简报最常通过空乘人员的现场演示或通过飞机的机上娱乐系统（如座椅靠背视频）提供。

方法：使用来自美国的 876 名参与者的样本，我们检查了熟悉度、预期飞行焦虑、尽责性、随和性和飞行频率对观看飞行前安全简报的意愿的影响。该研究使用定量相关设计和结构方程建模技术进行数据分析。

结果：结果支持 7 个假设中的 5 个。高度的飞行焦虑导致观看飞行前安全简报的意愿降低。在观看意愿的熟悉度、尽责性和宜人性之间发现了显着的正相关关系。还发现愿意观看和陈述的实际观看之间存在很强的关系。

结论：该研究的结果提供了对影响乘客观看意愿的因素的洞察，并检查了个性因素对意愿的作用。作为这项研究的结果，深入了解了增加乘客观看飞行前安全简报的意愿以及他们对这一重要安全信息的消费的可能方法。