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‘If you use the right Arabic…’: Responses to special language standardization within the BBC Arabic Service’s linguascape
Journal of World Business ( IF 8.635 ) Pub Date : 2021-03-01 , DOI: 10.1016/j.jwb.2021.101198
Marina P. Michalski , Martyna Śliwa

Within language-sensitive IB literature, a range of studies examine responses to corporate language policies, especially in relation to English. However, research addressing other languages, and profession-specific influences on responses to language standardization remains scarce. This qualitative paper discusses journalists’ responses to corporate language standardization within the linguascape of the BBC Arabic Service. The findings demonstrate the impact of various interlinked influences on these responses: from external ones associated with the macro-level of the arabophone context and the journalistic profession, to internal organizational ones, occurring at the meso-level of the BBC, and the micro-level considerations linked with individual journalists’ career-related intentions.



中文翻译:

'如果您使用正确的阿拉伯语…':在BBC阿拉伯语服务部门的语言环境中对特殊语言标准化的回应

在对语言敏感的IB文献中,一系列研究考察了对公司语言政策的回应,尤其是与英语有关的回应。但是,针对其他语言的研究以及针对语言标准化响应的专业特定影响仍然很少。这份定性论文讨论了BBC阿拉伯语服务部在语言环境下记者对公司语言标准化的回应。研究结果表明了各种相互关联的影响对这些响应的影响:从与阿拉伯声环境和新闻从业者的宏观水平相关的外部影响,到在BBC的中观水平发生的内部组织影响,以及从微观到微观的内部影响。与个人记者的职业意图相关的高层考虑。

更新日期:2021-03-02
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