Blockchain (BC) technology, defined as a shared information system to validate, secure, and permanently store transactions among multiple parties on a distributed ledger, presents many applications in agricultural and food industries. This study examines the application of BC in food traceability for beef in the United States using a choice experiment. Findings indicate that consumers value USDA certifications over BC traceability to guide their meat preferences. Our study suggests a number of industry implications, the most important of which suggests focusing business and consumer education on the value of product data, rather than on the value of the technologies that manage data.

中文翻译：

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美国牛肉区块链可追溯性的消费者估值

区块链 (BC) 技术被定义为一种共享信息系统，用于在分布式账本上验证、保护和永久存储多方之间的交易，在农业和食品行业提供了许多应用。本研究通过选择实验检验了 BC 在美国牛肉食品追溯中的应用。调查结果表明，消费者重视 USDA 认证而不是 BC 可追溯性来指导他们的肉类偏好。我们的研究表明了许多行业影响，其中最重要的建议将商业和消费者教育重点放在产品数据的价值上，而不是管理数据的技术的价值上。