ABSTRACT This paper explores the dialectical-rhetorical constitution of stylistic design trends by analyzing a prominent shift in interface design esthetics, from “skeuomorphism” to “Flat Design”. The case study serves to illustrate the continuous negotiation between opposite design positions or “design dialectics” in the debate surrounding the so-called “Flat Design revolution” as well as related historical design arguments. This paper further considers the concerns related to accelerated trend dynamics, particularly in terms of sustainability. Esthetic obsolescence, whereby products are prematurely discarded, is arguably exacerbated by highly persuasive dialectical design rhetorics. In response to this problem, this paper considers the potential of Kenneth Burke’s dialectical-rhetorical approach to criticism, along with his notion of “comic framing”, as a means toward “discounting” polemical design rhetorics.

中文翻译：

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不断变化的设计趋势的伯克辩证修辞视角

摘要本文通过分析界面设计美学从“拟物论”到“平面设计”的显着转变，探索了风格设计趋势的辩证修辞构成。案例研究旨在说明围绕所谓的“平面设计革命”以及相关的历史设计论点的辩论中，相对的设计立场或“设计辩证法”之间的持续谈判。本文进一步考虑了与趋势加速相关的问题，特别是在可持续性方面。具说服力的辩证法设计论据可能加剧了过时的淘汰，即产品过早地被丢弃。针对这一问题，本文考虑了肯尼思·伯克（Kenneth Burke）的辩证修辞方法进行批评的潜力，