ABSTRACT Along with the explosive growth of Facebook in Cambodia in recent years, analysts have noted the rise of online civic and political participation among Cambodians on this social networking platform. Empirical research focusing on the nature and effects of such online behaviour, however, remains scarce. Through a face-to-face survey of 500 urban residents, this study explores the forms, determinants and impact of online political participation by Cambodians on Facebook. Results suggest that while online political participation on Facebook took a variety of forms, the levels of engagement varied from one form of online activity to another. The study also demonstrates that some key sociodemographic, psychological and Facebook-related behavioural factors were associated with intense online participation, including socioeconomic status, age, online political efficacy and online news consumption habits. The findings, in addition, indicate that online political engagement on Facebook was a robust predictor of offline political behaviour in Cambodia. This study adds to a growing understanding of the determinants of online political participation, while also providing insights into the potential of Facebook in raising citizens’ political engagement, particularly in authoritarian political settings.

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Facebook 和柬埔寨的政治参与：威权国家在线政治行为的决定因素和影响

摘要 近年来，随着 Facebook 在柬埔寨的爆炸性增长，分析家注意到柬埔寨人在这个社交网络平台上的在线公民和政治参与的兴起。然而，专注于此类在线行为的性质和影响的实证研究仍然很少。本研究通过对 500 名城市居民的面对面调查，探讨柬埔寨人在 Facebook 上在线政治参与的形式、决定因素和影响。结果表明，虽然 Facebook 上的在线政治参与形式多种多样，但参与程度从一种形式的在线活动到另一种形式各不相同。该研究还表明，一些关键的社会人口、心理和 Facebook 相关的行为因素与强烈的在线参与有关，包括社会经济地位、年龄、网络政治效能与网络新闻消费习惯。此外，调查结果表明，Facebook 上的在线政治参与是柬埔寨线下政治行为的有力预测指标。这项研究增加了对在线政治参与决定因素的日益了解，同时也提供了对 Facebook 在提高公民政治参与度方面的潜力的见解，特别是在威权政治环境中。