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The Determinants of the Emergence of Turin as the First Capital of Italian Fashion Industry (1900–1960)
Fashion Theory Pub Date : 2020-02-27 , DOI: 10.1080/1362704x.2020.1732014
Elisabetta Merlo , Mario Perugini

Abstract The article aims at exploring how Turin emerged as the first capital of the Italian fashion industry in the inter-war period. At the beginning of the twentieth century, Turin had already a well-established history in the industrial production of clothing. In 1902 and 1911, the city hosted national and international exhibitions that included entire pavilions devoted to illustrating the relationships between fashion and industry. The article focuses on the determinants of the emergence of Turin as a fashion capital during the interwar-period: the establishment of a new technological basis, with the development of the man-made fiber industry in Italy; the birth of new institutions and organizations, such as the Ente Nazionale della Moda and the first truly Italian fashion shows; the emergence of a new market for ready-to-wear clothing and the building of an industrial identity thanks to the first large industrial companies in Italy. During the 1950s and 1960s, while Florence and Rome flourished into the international high fashion scene, Turin was still the main fashion center and hosted SAMIA, the most important trade show in Italy for textile and ready-to-wear clothing. It was only during the 1970s that Turin started to decline in parallel with the emergence of Milan as Italy’s new fashion capital.

中文翻译:

都灵成为意大利时装业第一首都的决定因素(1900-1960)

摘要 本文旨在探讨都灵如何在两次世界大战期间成为意大利时装业的第一个首都。二十世纪初,都灵在服装工业生产方面已经有了悠久的历史。1902 年和 1911 年,这座城市举办了国家和国际展览,其中包括专门展示时尚与工业之间关系的整个展馆。文章重点介绍了在两次世界大战期间都灵崛起为时尚之都的决定因素:随着意大利人造纤维工业的发展,建立了新的技术基础;新机构和组织的诞生,例如 Ente Nazionale della Moda 和第一场真正的意大利时装秀;由于意大利第一批大型工业公司,成衣新市场的出现和工业身份的建立。在 1950 年代和 1960 年代,当佛罗伦萨和罗马在国际高级时装界蓬勃发展时,都灵仍然是主要的时装中心,并举办了意大利最重要的纺织和成衣贸易展 SAMIA。直到 1970 年代,随着米兰成为意大利新时尚之都,都灵开始走下坡路。意大利最重要的纺织和成衣贸易展。直到 1970 年代,随着米兰成为意大利新时尚之都,都灵开始走下坡路。意大利最重要的纺织和成衣贸易展。直到 1970 年代,随着米兰成为意大利新时尚之都,都灵开始走下坡路。
更新日期:2020-02-27
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