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Money’s new abstractions: Apple Pay and the economy of experience
Distinktion: Journal of Social Theory Pub Date : 2019-09-02 , DOI: 10.1080/1600910x.2019.1653348
Nathaniel Tkacz 1
Affiliation  

ABSTRACT This article draws on insights from digital media theory and design methodology to contribute to sociological and anthropological understandings of money. It postulates the rise of a new money-form, or rather money-forms, referred to (in the plural) as experience money. The notion of experience money is developed through an analysis of Apple Pay, where I suggest that experience contains both economic and design qualities. Experience, that is, is both a way of thinking about and producing value, and a set of concrete design techniques for realizing such value. Each instance of experience money therefore embodies a distinctive ‘value proposition’ – an experience value, if you will – which forms the basis of differentiation and competition. While there is a vast literature dedicated to troubling and challenging the modern accounts of money and economy in terms of abstraction – from anthropology to economic sociology, social studies of finance or even behavioural economics – experience money poses new challenges for these empirically-nuanced theories of money. Experience money performatively incorporates and recodes the diversity and specificity of money and monetary practices as described by sociologists and anthropologists. It participates in the critique of (modern) money as abstraction, but it by no means does away with abstraction. The article concludes with a reflection on what money’s new relationship to abstraction entails for how we study economy.

中文翻译:

Money的新抽象:Apple Pay和体验经济

摘要本文借鉴了数字媒体理论和设计方法学的见解,有助于社会学和人类学对金钱的理解。它假定了一种新的货币形式(或更确切地说是货币形式)(称为复数形式)的兴起。经验钱的概念是通过对Apple Pay的分析得出的,我认为经验既包含经济性又包含设计质量。经验既是思考和创造价值的方式,也是实现这种价值的一系列具体设计技术。因此,每笔经验钱都体现出独特的“价值主张”(如果愿意的话)是一种经验价值,它构成了差异化和竞争的基础。尽管有大量的文献致力于从抽象的角度来困扰和挑战现代的货币和经济账户-从人类学到经济社会学,金融的社会研究甚至行为经济学-体验货币对这些经验主义的理论提出了新的挑战。钱。如社会学家和人类学家所描述的那样,经验货币从表现上融合并重新编码了货币和货币实践的多样性和特殊性。它参与了对(现代)金钱作为抽象的批判,但它绝没有消除抽象。文章最后总结了货币与抽象的新关系意味着我们如何研究经济。金融学,甚至是行为经济学的社会研究–经验货币对这些经验丰富的货币理论提出了新的挑战。如社会学家和人类学家所描述的那样,经验货币从表现上融合并重新编码了货币和货币实践的多样性和特殊性。它以抽象形式参与对(现代)货币的批判,但它绝不会消除抽象。文章最后总结了货币与抽象的新关系意味着我们如何研究经济。金融学,甚至是行为经济学的社会研究–经验货币对这些经验丰富的货币理论提出了新的挑战。如社会学家和人类学家所描述的那样,经验货币从表现上融合并重新编码了货币和货币实践的多样性和特殊性。它参与了对(现代)金钱作为抽象的批判,但它绝没有消除抽象。文章最后总结了货币与抽象的新关系意味着我们如何研究经济。它参与了对(现代)金钱作为抽象的批判,但它绝没有消除抽象。文章最后总结了货币与抽象的新关系意味着我们如何研究经济。它参与了对(现代)金钱作为抽象的批判,但它绝没有消除抽象。文章最后总结了货币与抽象的新关系意味着我们如何研究经济。
更新日期:2019-09-02
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