ABSTRACT

East Asia has rarely been an object of media framing studies, despite its coherent cultural heritage and political importance. Seizing upon the media’s intensive attention on the Pivot to Asia Strategy of the Obama administration, this study looked into the U.S. media’s framing of East Asia and how it has changed over time. A mixed-method analysis of editorials and op-ed articles of U.S. national newspapers between 1997 and 2013 identified two contrasting macro frames. The ideological frame that reflects U.S. hegemonic interest has been gradually replaced by the transactional frame as the dominant frame of East Asia. Under the transactional frame, the media were less likely than under the ideological frame to highlight the values such as democracy, human rights, and free economic market. In each issue-specific frame, focus shifted from maintaining global status quo to regional balance of power, from global free market to bilateral economic competition. Implications on the recent foreign policy developments are discussed.

摘要

尽管东亚具有连贯的文化遗产和政治重要性，但它很少成为媒体框架研究的对象。本研究利用媒体对奥巴马政府“转向亚洲战略”的高度关注，研究了美国媒体对东亚的构架以及它如何随着时间的推移而发生变化。对 1997 年至 2013 年间美国全国性报纸社论和专栏文章的混合方法分析确定了两个对比鲜明的宏观框架。反映美国霸权利益的意识形态框架逐渐被交易框架取代，成为东亚主导框架。在交易框架下，媒体比意识形态框架下更不可能突出民主、人权和自由经济市场等价值。在每个特定问题的框架中，重点从维持全球现状转向区域力量平衡，从全球自由市场转向双边经济竞争。讨论了对最近外交政策发展的影响。