This article aims at understanding why people deliberately share ugly photos of themselves on social media. After categorising the ugly pictures, the motivations for posting them are in focus: some people stress authenticity in times of ‘fake’ and a deeper understanding of social media, some refer to coolness, understood as the ‘apathy to cool’, or to a counter-culture, which applies different definitions of beauty and ugliness. Furthermore, there are people on social media using the ugly pictures as tools for empowerment and acceptance, as well as expressions of body-positivity and self-love. Finally, photography also has the power to transcend the body and its appearance when it no longer stands for an individual but is staged to express a concept.

本文旨在了解为什么人们会故意在社交媒体上分享自己丑陋的照片。将丑照片归类后，发布的动机就成为焦点：有些人在“假”和对社交媒体更深入了解的时候强调真实性，有些人提到酷，理解为“对酷的冷漠”，或反文化，它对美和丑应用不同的定义。此外，社交媒体上有人将丑陋的图片用作赋权和接受的工具，以及身体积极性和自爱的表达。最后，当摄影不再代表个人，而是为了表达一个概念而上演时，它也具有超越身体及其外观的力量。