The world of retailing is being reimagined and transformed at breakneck speeds due to new technologies, as well as due to changes in consumer purchasing behavior resulting from the COVID-19 pandemic. This dynamic retail marketplace is forcing retailers to strategize how to best position themselves to survive and flourish in this environment. Recognizing that we are at a critical inflection point in the world of retailing, we conceptualize a Strategic Wheel of Retailing in the new technology era that emphasizes technology as the core enabler of the strategies related to the 6Ps of retailing (retail place and supply chain management, product, pricing, promotion, personnel, and presentation). In particular, the articles calls for retailers to carefully their review their competitive ecosystem as they adapt to the new technologies, raises some issues, and offers new directions for further research on how technology can be leveraged to design profitable retail strategies.

由于新技术的出现，以及由于COVID-19大流行导致的消费者购买行为的变化，零售业正在以惊人的速度被重新构想和转变。这个充满活力的零售市场正迫使零售商制定策略，以使其在这种环境下能够更好地生存和发展。意识到我们正处于零售世界的关键拐点，我们将新技术时代的零售战略轮概念化，强调技术是与零售6P（零售场所和供应链管理）相关的战略的核心推动力，产品，价格，促销，人员和演示文稿）。特别是，这些文章呼吁零售商在适应新技术的过程中仔细审查自己的竞争生态系统，从而引发一些问题，