Abstract Nowadays, the cost of renewable energy generation is higher than the traditional nuclear and thermal power. To enhance the development of renewable energy, such as solar power and wind power, the concept of green option is available for subscribers. Yet this does not guarantee that the subscribers are supplied with energy generated from renewable sources. This may undermine the trust and relationships some subscribers, who might be environmentalists, may have with their power providers. However, several trust factors, intermittent green energy generation, unreal supply green energy to the subscribers, unfavorable energy policy, and Skepticism towards renewable energy, are deemed to affect the willingness to buy energy option. This work surveyed the relationship between background of customers and their acceptance, as well as their belief in green option.

中文翻译：

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研究愿意购买能源期权的背景和信任因素

摘要如今，可再生能源的发电成本已经高于传统的核能和火力发电。为了促进可再生能源（例如太阳能和风能）的发展，绿色选项的概念可供订户使用。但是，这不能保证向订户提供可再生资源产生的能量。这可能会破坏某些订户（可能是环保主义者）与电力供应商之间的信任和关系。但是，一些信任因素，间歇性的绿色能源生产，向用户不真实的供应绿色能源，不利的能源政策以及对可再生能源的怀疑，都被认为会影响购买能源选择的意愿。这项工作调查了客户背景与其接受度之间的关系，