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The role of Hofstede's cultural dimensions in the design of user interface: the case of Arabic
AI EDAM ( IF 2.1 ) Pub Date : 2021-02-26 , DOI: 10.1017/s0890060421000019
Ahmed Alsswey , Hosam Al-Samarraie

A user interface (UI) design that meets the preferences, differences, and needs of the group of users can potentially increase the usability of a system. Users, in general, feel more familiar with the context that reflects their cultural values and practices. The Arabic culture plays a significant role in how Arab users interact and communicate with technologies. The customs, artifacts, and traditions of the Arab world are different in nature from the Western cultures. Thus, it is essential to consider these differences when designing the UI prototype. This study investigated the role of certain cultural preferences in the design of UI for Arab users. A think-aloud approach and Hofstede's cultural dimensions were used on 23 Arab users to generate the necessary design guidelines for the UI of mobile health application. Then, 78 participants were recruited to evaluate the proposed UI design. The usability results showed high satisfaction among Arab users about the role of culture in the design of the UI. Findings from this study can be used by designers and developers to aid their design of UI for group-specific cultural preferences and values.

中文翻译:

霍夫斯泰德文化维度在用户界面设计中的作用:以阿拉伯语为例

满足用户组的偏好、差异和需求的用户界面 (UI) 设计可能会增加系统的可用性。一般来说,用户对反映其文化价值观和实践的环境感觉更熟悉。阿拉伯文化在阿拉伯用户如何与技术互动和交流方面发挥着重要作用。阿拉伯世界的风俗、文物和传统在本质上与西方文化不同。因此,在设计 UI 原型时必须考虑这些差异。本研究调查了某些文化偏好在阿拉伯用户 UI 设计中的作用。23 位阿拉伯用户使用了一种有声思维的方法和 Hofstede 的文化维度,为移动健康应用程序的 UI 生成了必要的设计指南。然后,招募了 78 名参与者来评估提议的 UI 设计。可用性结果表明,阿拉伯用户对文化在 UI 设计中的作用非常满意。设计师和开发人员可以使用这项研究的结果来帮助他们针对特定群体的文化偏好和价值观设计 UI。
更新日期:2021-02-26
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