From 1943 to 1996, the small rural community of Schoonebeek in the eastern Netherlands hosted the largest onshore oilfield in western Europe. Some 250 million barrels of oil were produced, bringing prosperity to the municipality and local community. With generous compensation paid by NAM (Nederlandse Aardolie Maatschappij, a partnership between Shell and ExxonMobil), local people greatly benefited from oil extraction. However, there were also negative social impacts, including: an influx of outsiders; changes to social structure, social fabric, social cohesion, and community identity; disruption to the peaceful rural setting; and industrialisation of the landscape. Nevertheless, the oil pumping installations (‘jaknikkers’ or nodding donkeys) ultimately became positive symbols of local place identity. Despite the negative social impacts, oil production came to be viewed positively by most local people, and a high level of trust developed between the host community and NAM because of the social performance strategies that were implemented: NAM employed many local people; minimised physical displacement; provided generous compensation for economic displacement; respected the social, cultural and religious wishes of the host community; and quickly addressed any social or environmental issues that developed. These actions meant that NAM gained a strong social licence to operate and grow.

从1943年到1996年，荷兰东部小村庄Schoonebeek拥有了西欧最大的陆上油田。生产了约2.5亿桶石油，为市政当局和当地社区带来了繁荣。在NAM（壳牌与埃克森美孚之间的合作伙伴Nederlandse Aardolie Maatschappij）的慷慨赔偿下，当地人民从石油开采中受益匪浅。但是，也有负面的社会影响，包括：外部人的涌入；社会结构，社会结构，社会凝聚力和社区认同的变化；对和平乡村环境的破坏；和景观产业化。不过，抽油装置（' jaknikkers（或点头驴）最终成为当地身份的积极象征。尽管对社会产生了负面影响，但大多数当地人还是对石油生产持积极态度，并且由于实施了社会绩效战略，东道国与NAM之间建立了高度信任：NAM雇用了许多当地人； NAM雇用了许多当地人。最小的物理位移；为经济流离失所提供慷慨的补偿；尊重东道国社区的社会，文化和宗教愿望；并迅速解决了所发展的任何社会或环境问题。这些行动意味着NAM获得了强大的经营和成长的社会许可证。