We examine the position of five online-only ‘countermedia’ publications often publicly labelled as ‘fake media’ and use them to indicate how the ‘post-truth era’ takes place. Both academic and public discussions perceive countermedia as separate and distinct from the established, professionally produced journalist media outlets. We argue that the studied outlets are an integral part of the hybrid media environment. Our data show countermedia mainly remediate content initially published by professional Finnish media. We also suggest that media references are used strategically to explicate a relationship with mainstream media, as there are different ways of remediating the mainstream media content. This evidence contributes to the growing body of work criticising the usage of the ‘fake media’ concept and attempts to create a more nuanced understanding of countermedia’s role in its contexts. Furthermore, we suggest remediation as a lens may help scholars understand the integrated hybrid media environment.

我们研究了五种仅在网上公开发布的“反媒体”出版物的位置，这些出版物通常被公开标记为“假媒体”，并用它们来表明“后真相时代”是如何发生的。学术讨论和公开讨论都将反媒体视为独立于已建立的，专业制作的新闻媒体。我们认为，研究的媒体是混合媒体环境的组成部分。我们的数据显示，反媒体主要是由芬兰专业媒体最初发布的补救内容。我们还建议从战略上使用媒体参考来说明与主流媒体的关系，因为存在多种补救主流媒体内容的方法。这些证据促使越来越多的工作批评“虚假媒体”概念的使用，并试图对反媒体在其上下文中的作用产生更细微的了解。此外，我们建议以补救为透镜，以帮助学者了解整合的混合媒体环境。