The choice of locating a retail store in a given area is among the most important decisions that retailers have to make for the long term success of their business. A good location allows for easy access, attracts customers and increases sales. This paper proposes an ex-ante analysis by measuring retailers’ perceptions with respect to the inauguration of new metro stations. Main findings show that the increase of accessibility brought by new interventions in the transit system increases the attractiveness of the area for retailer’s shops location choice. The evaluation of the attitudes of prospective retailers represents original insights into the dynamics of transit networks and the economic viability of local retailers.

零售商要在业务中取得长期成功，最重要的决定之一就是选择在给定区域内设置零售店。良好的位置可以轻松访问，吸引客户并增加销售。本文通过测量零售商对新地铁站落成的看法来进行事前分析。主要研究结果表明，运输系统中新干预措施带来的可及性增加，增加了该地区对零售商铺位置选择的吸引力。对潜在零售商的态度进行的评估代表了对运输网络动态和当地零售商的经济生存能力的独到见解。