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Exploring the moderating effect of environmental facilitating conditions on environmentally responsible behaviour among tourists: Evidence from Perhentian Island, Malaysia
Business Strategy & Development Pub Date : 2020-09-28 , DOI: 10.1002/bsd2.142
You‐How Go 1 , Kwang‐Jing Yii 2 , Chun‐T'ing Loh 1 , Suet‐Ling Ching 1 , Chee‐Keong Choong 1
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Perhentian Island is one of the well-known coral islands in Peninsular Malaysia that attracts a large number of tourists. To create economic returns, the Department of Marine Park Malaysia conserves various aquatic habitats and allows tourists to carry out their water activities. However, most tourists do not have intention of preserving and protecting the natural environment while carrying out their activities. Therefore, this study attempts to explore the moderating effect of environmental facilitating conditions on tourists' environmentally responsible behaviour. For testing the hypotheses, we survey 193 tourists on Perhentian Island. Our results provide two notable findings. First, environmental facilitating conditions moderate the relationship between environmental attitude and their environmentally responsible behaviour. Second, the environmental subjective norm is found to have a stronger direct effect on their environmentally responsible behaviour. This implies that government agencies and local authorities should provide favourable facilitating conditions to encourage tourists to be more environmentally responsible.

中文翻译:

探索环境便利条件对游客环保行为的调节作用:来自马来西亚停泊岛的证据

停泊岛是马来西亚半岛著名的珊瑚岛之一,吸引了大量游客。为了创造经济回报,马来西亚海洋公园部保护各种水生栖息地,并允许游客进行水上活动。然而,大多数游客在进行活动时并没有保护和保护自然环境的意图。因此,本研究试图探讨环境便利条件对游客环保行为的调节作用。为了检验这些假设,我们调查了停泊岛的 193 名游客。我们的结果提供了两个值得注意的发现。首先,环境促进条件调节了环境态度与其对环境负责的行为之间的关系。第二,发现环境主观规范对其环境负责的行为具有更强的直接影响。这意味着政府机构和地方当局应提供有利的便利条件,以鼓励游客对环境更加负责。
更新日期:2020-09-28
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