Our discipline fetishizes ethnography yet tends to keep the prize out of undergraduate students’ reach, citing practical constraints for letting students do real fieldwork. This leaves students already struggling with the question of what to do with a cultural anthropology degree in a difficult place. Anthropology's main promise—to understand other cultures through a deep engagement with ordinary people—is one they have never experienced personally. Yet they will have to justify their choice of university degree in years to come. This article discusses an experimental course at Colorado State University in the growing field of design anthropology in which a student team of researchers collaborated with a team of product managers, innovation strategists, and designers at Otterbox, a locally headquartered company that makes protective smartphone covers. Students practiced a condensed form of ethnographic research with smartphone users in Northern Colorado and investigated the theme of “disconnection” from technology. [design anthropology, technology, business anthropology]

中文翻译：

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遇见雪人：在学生主导的“脱节”项目中学习设计人种学并教授人类学习惯

我们的学科迷恋人种学，但倾向于将奖品拒之于大学生之外，这是因为要让学生进行实际的田野调查存在实际限制。这使得学生们已经在一个艰难的地方苦苦挣扎着如何处理文化人类学学位的问题。人类学的主要承诺是通过与普通人的深入接触来了解其他文化，这是他们从未亲身经历过的。然而，他们将不得不在未来几年内证明自己选择大学学位的合理性。本文讨论了科罗拉多州立大学在设计人类学这个不断发展的领域中的实验课程，其中一个由研究人员组成的学生团队与Otterbox的产品经理，创新策略师和设计师团队合作，一家生产智能手机保护套的本地总部公司。学生在北科罗拉多州与智能手机用户一起练习民族志研究的简明形式，并研究了“与技术脱节”的主题。[设计人类学，技术，商业人类学]