ABSTRACT

Over the recent years, there has been a steady increase in the number of customers in luxury market. Such a substantial rise has gained much attention from both academics and industry experts seeking to better understand the meanings and factors involved in luxury consumption. Therefore, this special section aims to enrich and update the existing body of knowledge on luxury product and brand purchasing behaviour. We have encouraged the contributors to forward both conceptual and empirical papers reflecting current concerns in the field of luxury shopping, more specifically in luxury product and brand purchasing behaviour. In the end, this special section includes three papers on external store environment, meaning of luxury, and luxury brand fashion. Certainly, additional references are necessary for better understanding the meaning and contents of luxury consumption and main drivers behind it. The special section introduces the reader to some of these important references but also notes that there is still avenue for more studies in the future.

摘要

近年来，奢侈品市场的顾客数量稳步增长。如此大幅的增长引起了学术界和行业专家的广泛关注，他们希望更好地理解奢侈品消费的含义和因素。因此，本专题旨在丰富和更新有关奢侈品和品牌购买行为的现有知识体系。我们鼓励贡献者转发概念性和实证性论文，反映当前奢侈品购物领域的担忧，更具体地说是奢侈品和品牌购买行为。最后，本专题包括关于外部商店环境、奢侈品的含义和奢侈品牌时尚的三篇论文。当然，为了更好地理解奢侈品消费的含义和内容及其背后的主要驱动因素，需要额外的参考资料。特别部分向读者介绍了其中一些重要参考文献，但也指出未来仍有更多研究的途径。