Narratives are a powerful tool for transferring knowledge and culture. They have a profound effect on our psyche and our attitudes to messages and teachings. The transfer of information through traditional teaching and lectures is often less effective in changing a belief or understanding than using narrative. In this discussion paper, I explore this phenomenon and examine the persuasive effect of cultural narratives. The discussion also considers the impacts of cultural narrative as an educative tool on parental attitudes towards childhood immunisation. I explore the changing nature of the way parents with young children communicate and seek information and early childhood educators’ roles in their lives within the Australian context. Understanding the way humans are drawn to narrative may be beneficial to health workers, early childhood educators, family workers and those who plan health education programmes. To effectively target their messages, it would be of benefit to public health officials to have knowledge about how parents with young children inform themselves and develop health beliefs, and the extent to which parents’ ideas become fixed.

中文翻译：

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在与幼儿父母合作时利用文化健康叙事的力量

叙事是传递知识和文化的有力工具。它们对我们的心理以及我们对信息和教义的态度有着深远的影响。通过传统的教学和讲座传递信息在改变信念或理解方面通常不如使用叙述有效。在这篇讨论论文中，我探讨了这一现象并检验了文化叙事的说服力。讨论还考虑了文化叙事作为一种教育工具对父母对儿童免疫接种态度的影响。我探讨了有幼儿的父母在澳大利亚背景下交流和寻求信息的方式的变化以及幼儿教育工作者在他们生活中的角色。了解人类被叙事所吸引的方式可能对卫生工作者有益，幼儿教育工作者、家庭工作者和计划健康教育计划的人。为了有效地针对他们的信息，公共卫生官员有必要了解有幼儿的父母如何告知自己和培养健康信念，以及父母的想法在多大程度上变得固定。