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Consumer acceptance of product–service systems as alternative satisfiers of consumer needs for sustainable development
Sustainable Development ( IF 12.5 ) Pub Date : 2021-02-24 , DOI: 10.1002/sd.2179
Kee Ok Kim 1 , Hyesun Hwang 1
Affiliation  

As an alternative method of production and consumption in the pursuit of a sustainable society, product–service system (PSS) involves consumers in the process of value creation. This study uses an online survey comprising three questionnaires to investigate consumer acceptance of PSSs based on their expectations of the benefits of three types of PSS: product-, use-, and result-oriented. The results indicate that consumers have higher expectations of the process benefits of result-oriented PSSs and outcome benefits of product-oriented PSSs. Furthermore, the results of general linear models indicate that consumers' intentions to purchase PSSs are influenced by expected benefits and consumer innovativeness. High levels of innovativeness among consumers moderate the effects of consumer expectations of outcome benefits on purchase intentions. This result implies that consumers who have lower levels of innovativeness exhibit reluctance to adopt PSSs, although they realize the benefits.

中文翻译:

消费者接受产品服务系统作为可持续发展消费者需求的替代满足

作为追求可持续社会的另一种生产和消费方式,产品服务系统(PSS)让消费者参与到价值创造的过程中。本研究使用由三份问卷组成的在线调查,根据消费者对三种 PSS 的好处的期望来调查消费者对 PSS 的接受程度:产品导向、使用导向和结果导向。结果表明,消费者对以结果为导向的 PSS 的过程收益和以产品为导向的 PSS 的结果收益有更高的期望。此外,一般线性模型的结果表明,消费者购买 PSS 的意愿受预期收益和消费者创新性的影响。消费者的高水平创新缓和了消费者对结果利益的预期对购买意愿的影响。
更新日期:2021-02-24
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