This study investigates the prospects of using electroencephalography (EEG) in tourism and hospitality research. It first discusses the concept and importance of EEG. Then, it systematically reviews articles that have used EEG to measure psychophysiological responses in business and management. The review mainly discusses EEG themes/theories/concepts and EEG methods and indices. Based on the review, this study analyses main challenges of applying EEG and suggests solutions to solve them. It finally proposes some future applications of EEG in tourism and hospitality. This study is one of the first to offer a better understanding of the literature, analysis methods, and theories/concepts associated with EEG, informing future EEG applications in tourism and hospitality research.

这项研究调查了在旅游业和酒店业研究中使用脑电图（EEG）的前景。首先讨论了脑电图的概念和重要性。然后，它系统地审查了使用EEG来衡量企业和管理中的心理生理反应的文章。综述主要讨论了脑电图的主题/理论/概念以及脑电图的方法和指标。在此基础上，本研究分析了应用脑电图的主要挑战并提出解决方案。最后提出了脑电图在旅游和酒店业中的一些未来应用。这项研究是第一个可以更好地理解与EEG相关的文献，分析方法和理论/概念的研究之一，为未来EEG在旅游业和酒店业研究中的应用提供了信息。