This paper examines household purchases of peanuts and tree nuts in the United States using the Nielsen Homescan Panel for calendar year 2015. Households located in different regions and from different races and ethnicities along with seasonality were important factors affecting the propensities to purchase and actual quantities purchased. The demand for pecans, almonds, and walnuts was sensitive to price changes. The reverse was true regarding the demands for cashews, macadamia nuts, pistachios, mixed nuts, and peanuts. All nuts were identified as necessities. Findings of this research provide insights for stakeholders in the nut industry, in terms of target marketing, product positioning, and pricing strategies. Moreover, we contribute to the literature by providing a micro-perspective investigation concerning the demand for nut products in the United States. In addition, we provide a more up-to-date analysis concerning factors affecting not only the likelihood of purchasing nuts but also the quantities purchased.

中文翻译：

---

美国花生和坚果的需求分析：微观视角

本文使用Nielsen Homescan小组调查了2015日历年美国家庭购买的花生和果仁。位于不同地区，来自不同种族和种族的家庭以及季节性因素是影响购买倾向和实际购买数量的重要因素。山核桃，杏仁和核桃的需求对价格变化敏感。对于腰果，澳洲坚果，开心果，混合坚果和花生的需求则​​相反。所有坚果均被确定为必需品。该研究的结果为目标市场，产品定位和定价策略方面的螺母行业的利益相关者提供了见识。而且，我们通过提供有关美国坚果产品需求的微观视角研究，为文献做出了贡献。此外，我们提供了有关影响因素的最新分析，这些因素不仅影响购买坚果的可能性，而且还影响购买的数量。