The mounting research on consumer behavior and climate change is gradually improving our understanding of effective ways to mobilize consumers to mitigate climate change. The relationship between consumer behavior and climate change is complex and most consumers are not capable of determining which behavior changes are worth doing. Research has come a long way identifying the most impactful behavior changes, but more research is needed to refine and situate these insights. The most important implication of the reviewed research is that most focus should be on making climate friendly behavior the easy behavior, in terms of securing a correct reflection of carbon footprint in prices, climate friendly products that compare favorably to unfriendly alternatives, and carbon labeling.

关于消费者行为和气候变化的越来越多的研究正在逐步增进我们对动员消费者缓解气候变化的有效方法的了解。消费者行为与气候变化之间的关系很复杂，大多数消费者无法确定哪些行为变化值得做。确定最有影响力的行为变化的研究已经走了很长一段路，但是需要更多的研究来完善和定位这些见解。审查过的研究的最重要含义是，在确保正确反映价格中的碳足迹，相对于不友好替代品而言有利的气候友好产品以及碳标签方面，大多数重点应该放在使气候友好行为变成简单行为。