Based on a decolonial perspective from Latin America, this paper aims to offer a different history of the creation of Brazil’s Consumer Defense Code (CDC), analyzing the process through which Eurocentric influences, especially coming from Consumers International (CI), became present in the development of the code.,A qualitative historical research was developed using marketing amnesia and decolonialism as its theoretical backdrop. Primary and secondary data are used as source of information. Primary data were obtained through interviews with two authors of the CDC. Secondary data were collected from academic articles and books, reports, magazines and consumer organization websites, as well as journalistic articles.,During the drafting of the CDC and after its promulgation, the presence of Eurocentric forces was constant, given the interests of CI and other agents in influencing Brazil’s consumer practices, subordinating them to those of the Global North. This Eurocentric presence was accepted by the Brazilian jurists that drafted the CDC, which led to the incorporation of both laws and bills from Eurocentric countries and the United Nations Guidelines for Consumer Protection into the code.,Such discussions are scarce in marketing, due to the area’s amnestic state regarding the past. While selectively forgetting certain pasts, marketing fails to both acknowledge its tendency to subordinate consumerist actions to those accepted by the Eurocentric world, and to establish analyses that deal with mimetic processes, to minimize asymmetries between companies and consumers, especially in emerging economies, and, even more, dichotomies between the Global North and the Global South.

中文翻译：

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以欧洲为中心对巴西消费者防卫法的影响

本文基于拉丁美洲的殖民主义观点，旨在提供不同的巴西消费者保护法典（CDC）创建历史，分析以欧洲为中心的影响力，特别是来自国际消费者权益组织（CI）的影响力。以市场失忆和殖民主义为理论背景，进行了定性的历史研究。主要和辅助数据用作信息源。通过采访CDC的两位作者获得了原始数据。从学术文章和书籍，报告，杂志，消费者组织网站以及新闻文章中收集了二级数据。在CDC的起草过程中和颁布之后，欧洲中心力量的存在是恒定的，考虑到CI和其他代理商在影响巴西的消费者行为方面的利益，并将其服从于全球北部。起草CDC的巴西法学家接受了这种以欧洲为中心的存在，从而将欧洲中心国家的法律和法案以及《联合国保护消费者准则》都纳入了守则中。由于该地区过去的记忆状态。在选择性地忘记某些过去的同时，营销既不能承认其倾向于使消费主义的行为服从于以欧洲为中心的世界接受的趋势，也不能建立处理模仿过程的分析，以最大程度地减小公司和消费者之间的不对称性，特别是在新兴经济体中，以及更，