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Nikhilesh Dholakia: critical path, perils and unending quest
Journal of Historical Research in Marketing Pub Date : 2019-11-18 , DOI: 10.1108/jhrm-12-2018-0064
Nikhilesh Dholakia

The purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.,Personal, reflective, interpretive, historical narrative.,For the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers.,Some of the critical directions suggested herein could possibly inspire innovative critical marketing work.,There may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature.,The paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways.,As an autobiographical narrative, this paper – by definition – is original and unique.

中文翻译:

Nikhilesh Dholakia:关键道路,危险和无尽的追求

本文的目的是通过自传的方式追踪作者的个人和思想发展。个人,反思,解释,历史叙事。对于作者而言,本文的写作为个人和思想的发展打开了新的和反思的窗口某些读者可能会发生进化,并且可能会产生类似的效果。,本文建议的一些关键方向可能会激发创新的关键营销工作。,关于如何将对整个世界的观察与从中收集的关键理论进行融合,可能会有一些见解。文献提供了对世界不平等,不公正状况的反思,这可能会激发其他人寻求创新的改善途径。作为自传叙事,根据定义,该论文是原创且独特的。
更新日期:2019-11-18
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