Purpose This paper aims to provide insights into the characteristics of avid non-fiction book readers, exploring their typical demographic characteristics in relation to reading volume and frequency. It also investigates their comparative library usage in relation to avid fiction readers, as well as their motivation to read, and barriers to reading. Findings from the subset of self-identified avid non-fiction readers from the 2015 International Study of Avid Book Readers are interrogated to provide insights into this under-researched group. Design/methodology/approach The authors have used a single-stage mixed-methods approach, using data from both qualitative and quantitative items in an international survey. Findings The quantitative data analysis of this study suggests that avid non-fiction book readers were more likely to be men and older than avid fiction readers, and that they also tended to read less frequently, though avid non-fiction readers tended to read a greater volume of books. Avid fiction readers reported greater library usage, and thus unsurprisingly were found to have a greater borrowing tendency than non-fiction readers. Our qualitative findings around reading motivation identified a range of recurrent themes. The authors also found three key barriers to reading: time, book access and concentration. Originality/value The findings of this study provide unique insights into the characteristics, preferences and motivation of avid non-fiction readers, with the relationship between pleasure and the reading of non-fiction of particular interest.

中文翻译：

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狂热的非小说读者的特征，喜好和动机

目的本文旨在深入了解狂热的非小说类书本读者的特征，探索其与阅读量和阅读频率相关的典型人口统计学特征。它还调查了他们与狂热小说读者之间的比较图书馆使用情况，以及他们的阅读动机和阅读障碍。询问来自2015年《国际狂热书籍阅读器研究》的自我识别的狂热非小说类阅读器子集的发现，以深入了解这一研究不足的群体。设计/方法/方法作者使用了一种单阶段混合方法方法，在国际调查中使用了定性和定量项目的数据。调查结果这项研究的定量数据分析表明，狂热的非小说类图书读者比狂热的小说类图书读者更倾向于男性和年长者，而且他们的阅读频率也较低，尽管狂热的非小说类书籍读者的阅读倾向更高。书籍数量。狂热的小说读者报告图书馆使用量更大，因此毫不奇怪的是，与非小说读者相比，借书倾向更大。我们围绕阅读动机的定性发现确定了一系列重复主题。作者还发现阅读的三个主要障碍：时间，书籍阅读和专心。独创性/价值这项研究的发现提供了对狂热的非小说读者的特征，偏好和动机的独特见解，