Abstract

This study aims to determine how festivalscape components (i.e., the festival program, staff, information, and atmosphere) affect the positive and negative emotions of festivalgoers. It also examines the impact of visitors’ emotions on their satisfaction. Moreover, it explores the influence of participants’ satisfaction on their behavioral intention. To test the research hypotheses, a quantitative approach, with a sample of 300 Tunisian who have attended the International Festival of Carthage, was conducted. The analytical packages (exploratory and confirmatory factor analyses) confirmed most of the research hypotheses. The empirical results indicated that the festival information, program, atmosphere and staff are crucial predictors of festivalgoers’ emotions. Furthermore, positive and negative emotions seem to predict satisfaction, which in turn is a determinant of tourists’ behavior and also influences their intention to revisit and recommend the festival to others. Theoretical and managerial contributions, limitations, and further research directions are given.

摘要

本研究旨在确定节日景观的组成部分（即节日节目、工作人员、信息和氛围）如何影响节日观众的积极和消极情绪。它还检查了访客的情绪对其满意度的影响。此外，它还探讨了参与者的满意度对其行为意向的影响。为了验证研究假设，我们采用了一种定量方法，对参加过迦太基国际节的 300 名突尼斯人进行了抽样调查。分析包（探索性和验证性因素分析）证实了大部分研究假设。实证结果表明，节日信息、节目、气氛和工作人员是节日观众情绪的重要预测因素。此外，积极和消极情绪似乎可以预测满意度，这反过来又是游客行为的决定因素，也会影响他们重访和向他人推荐节日的意图。给出了理论和管理方面的贡献、局限性和进一步的研究方向。