The International Journal of the History of Sport ( IF 0.607 ) Pub Date : 2021-02-22 , DOI: 10.1080/09523367.2021.1876673 Alexander Kupfer 1 , Jamie Anderson 2
Abstract
Television coverage of football gambling established the industrial preconditions within sports media for fantasy sports coverage to emerge and proliferate. Coverage of gambling and fantasy sport encourages active, dedicated consumptive behaviour and participation from audiences. The popularization of content devoted to these activities illuminates key tensions marking the discourses around both sports betting and fantasy football since leagues like the NFL have distanced themselves from gambling. Nonetheless, paratextual television programmes dedicated to sports gambling developed the discursive frameworks that define sports betting and fantasy football as skill- and research-based pastimes. Gambling experts, especially Jimmy ‘the Greek’ Snyder, facilitated the emergence of contemporary ‘fantasy gurus’ like ESPN’s Matthew Berry. These on-air experts brand themselves through a particular combination of statistical analysis, commentary, and humor. Both Snyder and Berry analyze statistical data and trends to offer viewers reasons to put specific players in weekly fantasy lineups or bet a certain way. Historically, sports betting and fantasy football programmes have had a mutually-beneficial relationship with media industries. This relationship reveals the process by which marginal forms of sports media can move from the periphery to the center of fan culture.
中文翻译:
专家解析:体育博彩与电视梦幻足球的相互关系
摘要
对足球赌博的电视报道为体育媒体的出现和扩散奠定了产业先决条件。赌博和幻想运动的报道鼓励积极、专注的消费行为和观众的参与。由于 NFL 等联盟已与赌博保持距离,因此致力于这些活动的内容的普及阐明了围绕体育博彩和梦幻足球的讨论的关键紧张局势。尽管如此,致力于体育博彩的副文本电视节目开发了将体育博彩和梦幻足球定义为基于技能和研究的消遣的话语框架。赌博专家,尤其是吉米“希腊人”斯奈德,促进了当代“幻想大师”的出现,如 ESPN 的马修贝瑞。这些直播专家通过统计分析、评论和幽默的特定组合为自己打上烙印。Snyder 和 Berry 都分析了统计数据和趋势,为观众提供了将特定球员放入每周幻想阵容或以某种方式下注的理由。从历史上看,体育博彩和梦幻足球节目与媒体行业有着互惠互利的关系。这种关系揭示了体育媒体的边缘形式如何从粉丝文化的外围转向中心的过程。体育博彩和梦幻足球节目与媒体行业有着互惠互利的关系。这种关系揭示了体育媒体的边缘形式如何从粉丝文化的外围转向中心的过程。体育博彩和梦幻足球节目与媒体行业有着互惠互利的关系。这种关系揭示了体育媒体的边缘形式如何从粉丝文化的外围转向中心的过程。