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Consumption value factors as determinants of use intention and behavior of car-sharing services in the Republic of Korea
Innovation: The European Journal of Social Science Research ( IF 2.541 ) Pub Date : 2021-02-23 , DOI: 10.1080/13511610.2021.1890551
Hyungjoon Kim 1 , Ihsan Ullah Jan 2
Affiliation  

ABSTRACT

This study examines the relationships between consumption values and car-sharing service adoption in Korean users. We used structural equation modeling to analyze data from 266 Korean individuals who had experience with car-sharing services. The results showed that functional value, social value, and conditional value positively predicted the use intention of car-sharing services. We also found that car-sharing use intention was positively related to the use behavior of car-sharing services. The findings suggest that both proximal and distal factors of consumption values explain the experimental use of car-sharing services. This study yields theoretical and practical insights into understanding the role of consumption values in customer use intention and behavior in the context of collaborative and experimental car-sharing service consumption.



中文翻译:

消费价值因素,决定大韩民国汽车共享服务的使用意图和行为

摘要

这项研究调查了韩国用户的消费价值与采用汽车共享服务之间的关系。我们使用结构方程模型来分析来自266位具有汽车共享服务经验的韩国人的数据。结果表明,功能价值,社会价值和条件价值积极地预测了共享汽车服务的使用意图。我们还发现,汽车共享的使用意图与汽车共享服务的使用行为呈正相关。研究结果表明,消费价值的近端和远端因素都可以解释汽车共享服务的实验用途。这项研究产生了理论和实践的见解,有助于了解在协作和实验性汽车共享服务消费的背景下消费价值在客户使用意图和行为中的作用。

更新日期:2021-02-23
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