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How Cultural Environments Shape Online Sentiment Toward Social Movements: Place Character and Support for Feminism*
Sociological Forum ( IF 1.867 ) Pub Date : 2021-02-22 , DOI: 10.1111/socf.12686
William J. Scarborough 1 , Allison S. Helmuth 2
Affiliation  

This study explores the relationship between offline and online contexts in social movement discourse. We test whether local place character—the cultural reputations, values, and ideals associated with a particular location—predict support for feminism expressed on Twitter. Applying topic modeling to a unique corpus describing cities’ cultural reputations, we identify five cultural attributes of U.S. cities that constitute their place character. Then, we use these measures to predict the percentage of tweets that are positive toward feminism in each location. The results indicate that while social media may connect people from geographically distant areas, online discourse is still heavily influenced by the local spaces where users reside. Cities with a place character of Revitalization have more positive Twitter sentiment toward feminism, while areas known as Local Hubs for shopping and leisure are more negative. These findings contribute to social movement scholarship by highlighting one way that offline and online contexts are connected. Far from transcending local geographies, social movement discourse taking place online remains shaped by the cultural environment where it originates.

中文翻译:

文化环境如何塑造网络对社会运动的情绪:地方性格和对女权主义的支持*

本研究探讨了社会运动话语中离线和在线上下文之间的关系。我们测试当地的特征——与特定地点相关的文化声誉、价值观和理想——是否预测了 Twitter 上表达的女权主义的支持。将主题建模应用于描述城市文化声誉的独特语料库,我们确定了构成其地方特征的美国城市的五种文化属性。然后,我们使用这些度量来预测每个位置对女权主义持积极态度的推文百分比。结果表明,虽然社交媒体可以将地理上遥远地区的人们联系起来,但在线话语仍然受到用户居住的当地空间的严重影响。具有振兴地方特征的城市对女权主义有更积极的推特情绪,而被称为本地购物和休闲中心的地区则更为消极。这些发现通过强调离线和在线环境连接的一种方式为社会运动奖学金做出了贡献。发生在网上的社会运动话语远没有超越当地地域,而是由其起源的文化环境所塑造。
更新日期:2021-02-22
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