This article introduces quantitative reception aesthetics as a method and demonstrates how big data derived from social media services and textual analysis can be employed to uncover hitherto hidden processes of media spectatorship. It demonstrates how mixing quantitative and qualitative methods allows us to understand textual engagement and how media spectatorship evolves over time. Taking the Norwegian web series, Skam (2015–2017), as its case study, the article demonstrates how (web)television engagement on Instagram is linked to aesthetics and narrative events and how textual engagement is more universal than perhaps post-structuralist reception studies of media reception might have us believe.

本文介绍了定量接收美学作为一种方法，并演示了如何利用从社交媒体服务和文本分析中获得的大数据来发现媒体观看者迄今隐藏的过程。它展示了定量和定性方法的混合如何使我们能够理解文本的参与以及媒体观感如何随时间演变。本文以挪威的网络系列《Skam（2015-2017）》为案例研究，论证了Instagram上的电视互动如何与美学和叙事活动联系在一起，以及文本互动比后结构主义的接受研究如何更普遍媒体的接待可能会让我们相信。