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Comparison of personas between two academic libraries
Performance Measurement and Metrics Pub Date : 2018-11-12 , DOI: 10.1108/pmm-04-2018-0013
Holt Zaugg , Donna Harp Ziegenfuss

Purpose A persona describes a group of library patrons as a single person to better identify and describe user patterns and needs. Identifying personas in academic libraries can assist in library planning by focusing on patrons. Initially, personas were thought to be unique to each library; additional insights led the researchers to rethink this assertion. The purpose of this paper is to determine if personas, developed in one library, are unique or more universal than previously thought. Design/methodology/approach In this study, 903 surveys were completed across two institutions asking library patrons to identify use patterns within each library. Mean score responses were analyzed using an ANOVA, principal component analysis and RapidMiner technology. All analyses were used to identify personas with common interests and places personas in groups or neighborhoods. Findings The findings provide evidence for the universality of academic library personas. However, differences occur in how the personas are grouped and use different library services and resources. Originality/value Personas allow librarians to view patrons in a more personal way as they connect personas to specific library spaces. While the personas appear to be universal, their interactions with each other depend on specific library amenities.

中文翻译:

两个大学图书馆之间的人物角色比较

目的角色将一组图书馆顾客描述为一个人,以更好地识别和描述用户模式和需求。识别高校图书馆中的角色可以通过关注顾客来帮助图书馆规划。最初,角色对于每个图书馆都是唯一的;其他见解促使研究人员重新考虑了这一主张。本文的目的是确定在一个库中开发的角色是否比以前认为的更独特或更普遍。设计/方法/方法在这项研究中,在两个机构中完成了903次调查,要求图书馆顾客确定每个图书馆内的使用模式。使用方差分析,主成分分析和RapidMiner技术分析平均得分响应。所有分析都用于识别具有共同兴趣的角色,并将角色放置在组或社区中。结果研究结果为大学图书馆角色的普遍性提供了证据。但是,人物角色的分组方式以及使用不同图书馆服务和资源的方式会有所不同。创意/价值角色角色使馆员在将角色角色与特定图书馆空间联系起来时,可以以更加个性化的方式查看顾客。尽管角色看起来很普遍,但它们之间的交互取决于特定的图书馆设施。创意/价值角色角色使馆员在将角色角色与特定图书馆空间联系起来时,可以以更加个性化的方式查看顾客。尽管角色看起来很普遍,但它们之间的交互取决于特定的图书馆设施。创意/价值角色角色使馆员在将角色角色与特定图书馆空间联系起来时,可以以更加个性化的方式查看顾客。尽管角色看起来很普遍,但它们之间的交互取决于特定的图书馆设施。
更新日期:2018-11-12
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