This article adopts a critical approach to public relations by applying a new model for analysing public relations discourse in the context of the Kuwaiti Police. It further attempts to apply a new pragmatic framework that might provide a new alternative for analysing public relations practices thus shedding more light on this professional area. Hence, it is suggested in this article that the use of Sharifian’s cultural pragmatic framework could be effective in anchoring overarching meanings in public relations discourse. Three Officers from the Kuwaiti Police were consequently interviewed for this study, with their interviews being analysed in light of the new framework, thereby exploring the issue of cultural influence in public relations discourse and testing the efficacy of applying the new framework on public relation practices. The application of this framework subsequently generates four themes related to Police public relations discourse.

中文翻译：

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实用文化图式在分析公共关系传播策略中的作用

本文通过采用一种新模型来分析科威特警察背景下的公共关系话语，采用了一种批判性的公共关系方法。它进一步尝试应用一个新的实用框架，该框架可能为分析公共关系实践提供新的替代方法，从而使人们对该专业领域有了更多的了解。因此，本文建议，使用谢里芬的文化语用框架可以有效地将公共关系话语中的总体含义锚定。因此，对科威特警察局的三名官员进行了采访，并根据新框架对他们的采访进行了分析，从而探讨了公共关系话语中的文化影响问题，并测试了将新框架应用于公共关系实践的有效性。