This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their ‘way of seeing’ themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy ‘strategists’ possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article empirically shows how practitioners engage with the strategy discourse to construct accounts of themselves and their work, and makes a theoretical contribution by exemplifying the problematizing potential of the strategy as discourse perspective by discussing the power effects strategy has on the profession and practice. Thus, the article complements classical and emergent perspectives on strategy in public relations and strategic communication by offering an approach more attentive toward the constitutive effects of strategy on the practice of public relations and strategic communication.

中文翻译：

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成为“战略家”：传播从业者，战略工作以及战略话语的力量影响

本文分析了传播从业者的陈述，以解释战略话语对他们的“看待方式”及其工作产生何种力量。通过对26名与传播从业人员的访谈进行的分析表明，战略被理解为一种话语知识，它使从业人员能够使自己理解为有价值的“战略家”，从而拥有自己的组织所必需的独特专业知识和能力，从而增强了他们的能力，并授权他们主张组织内的权力和对他人的权力。这篇文章从经验上展示了从业者如何通过策略话语来构造自己和他们的工作的记录，并通过论述策略对专业和实践的权力影响，以话语视角举例说明策略的问题化潜力，从而做出理论上的贡献。因此，本文通过提供一种更加关注战略对公共关系和战略传播实践的本构作用的方法，对公共关系和战略传播中的战略经典观点和新兴观点进行了补充。