The ongoing, decade-long fight against the Keystone XL Pipeline in the state of Nebraska has incorporated traditional levers of public relations such as media relations and lobbying but has also borrowed from the long-standing tradition of rhetorical activism within U.S. environmental history. Through Fisher’s narrative paradigm, a rhetorical analysis of Bold Nebraska’s Harvest the Hope music festival is provided to understand the role of symbolic appeals in building an environmental activism metanarrative or master frame. Such an analysis shows how the social movement organization communicates to its members and mass audiences through a non-traditional communication approach such as the benefit rock concert. As a site of public relations study, Bold Nebraska’s music festival activism draws from mainstream, alternative, and Indigenous cultural artifacts, symbols, and histories in contesting existing metanarratives. With its incorporation of historical ecological symbols and rhetorical tropes, Harvest the Hope helped attendees and audiences make sense of both the organization and the movement in which they found themselves a part of. By bringing rural and Indigenous communities together, it justified Bold Nebraska’s broader pipeline activism and helped audiences see the project through the lens of a broader, rural-based coalition.

中文翻译：

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农村环境主义的叙事：大胆的内布拉斯加《希望的收获》中的修辞行动主义

内布拉斯加州与Keystone XL Pipeline正在进行的长达十年之久的斗争已经吸收了传统的公共关系手段，例如媒体关系和游说手段，但也借鉴了美国环境历史上长期存在的言语行动主义传统。通过Fisher的叙事范式，对Bold Nebraska的Harvest the Hope音乐节进行了修辞分析，以了解象征性诉求在构建环境行动主义叙事或大师框架中的作用。这样的分析表明，社会运动组织如何通过非传统的交流方式（例如，公益摇滚音乐会）与其成员和大众进行交流。作为公共关系研究的场所，Bold Nebraska的音乐节行动主义来自主流，另类，以及与现有元叙事抗衡的土著文化文物，符号和历史。通过合并历史生态符号和修辞格言，Harvest the Hope帮助与会者和听众了解了自己所处的组织和运动。通过将农村社区和土著社区聚在一起，它证明了Bold Nebraska的更广泛的管道行动主义是正确的，并帮助观众通过更广泛的基于农村的联盟的视角来观看该项目。