Marine Policy ( IF 4.315 ) Pub Date : 2021-02-20 , DOI: 10.1016/j.marpol.2021.104432 Sílvia Gómez , Francesc Maynou
Local fisheries have often limited influence on the pricing dynamics due to their low capacity of production and because they must compete with aquaculture products or imported seafood. As a response, new marketing and labelling initiatives, such as direct sale and certification of origin schemes, have emerged. In Catalonia and the Balearic Islands, over the last 15 years, these initiatives have been thriving in the interstices of the traditional marketing channels, which start at the auction as the first sale system and largely determine the ex-vessel prices. These initiatives represent a pragmatic effort to cope with the diminishing fisheries resources while adding value to the catches and helping to improve the sale prices. They are also a way to acquire larger market flexibility to face global challenges. We investigated emerging marketing and labelling initiatives by means of one discussion session, semi-structured interviews with fishers, fishmongers and other actors involved in the production, first sale and distribution of seafood. In this paper, we draw from 4 years of fieldwork in Catalonia and the Balearic Islands to investigate the history and evolution of alternative seafood marketing arrangements and why some have succeeded and others failed. The research provides an illustrative example of how fishers adapt and resist global market forces and calls into question the monopolistic structures grounded in the existing relationships between fisheries associations and middlepersons. The results of the fieldwork also highlighted the problem of adjusting catches to demand, and the conflicts of interest between the fisheries sectors, enterprises and fisheries associations.
中文翻译:
替代性海产品销售体系促进了地中海渔业的转型过程
由于其生产能力低以及必须与水产养殖产品或进口海产品竞争,当地渔业对价格动态的影响通常有限。作为回应,出现了新的营销和标签计划,例如直接销售和原产地证明计划。在过去的15年中,在加泰罗尼亚和巴利阿里群岛,这些举措在传统营销渠道的兴起中蓬勃发展,这些传统营销渠道从拍卖开始就是第一个销售系统,并在很大程度上决定了前船价格。这些举措是务实的努力,以应付不断减少的渔业资源,同时为渔获物增加价值并帮助提高销售价格。它们也是获得更大市场灵活性以应对全球挑战的一种方式。我们通过一个讨论会议,与渔民,鱼贩和其他参与海产品生产,首次销售和分销的参与者的半结构化访谈,调查了新兴的营销和标签计划。在本文中,我们从在加泰罗尼亚和巴利阿里群岛的4年实地考察中,研究了替代性海产品销售安排的历史和演变,以及为何成功和失败的原因。该研究为渔民如何适应和抵抗全球市场力量提供了说明性例子,并质疑了以渔业协会和中间人之间的现有关系为基础的垄断结构。实地调查的结果还强调了根据需求调整产量的问题以及渔业部门之间的利益冲突,