User experience (UX) has been a hot topic and should be an integral part of the design process – from the early concept to the final product. This article introduces a UX evaluation methodology that helps collect the pragmatic and hedonic attributes of an application in the onboarding process. Moreover, the presented method helps not just to understand the UX (including customers’ unconscious need, desire, and pain points) but also to make the development points clear and straightforward to everyone in the product management team. We focus on a social media platform – Snapchat.

中文翻译：

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入职过程中的用户体验评估方法：Snapchat案例研究

从早期的概念到最终的产品，用户体验（UX）一直是热门话题，应该成为设计过程中不可或缺的一部分。本文介绍了一种UX评估方法，该方法有助于在入职过程中收集应用程序的实用和享乐属性。此外，所提出的方法不仅有助于了解UX（包括客户的无意识需求，欲望和痛苦点），而且还可以使产品管理团队中的每个人都清楚，直接地了解开发点。我们专注于社交媒体平台Snapchat。