The idea that it is through discourse that subjective adherence to the capitalist order is renewed motivated our interest in analysing the modern-day terms applied to this adherence, as manifested in the discourse that stresses the importance of ‘loving one’s job’. In order to better understand this discourse, we chose to analyse its presence within a specific business medium, using the Fairclough three-dimensional model as analytical tool. Using Foucauldian and Deleuzian perspectives in our analysis, we argue that the ‘love of one’s job’ discourse, subtle and seductive in nature and often almost invisible, has numerous effects on labour, such as discipline and control. This discourse can constitute a modality of neo- normative control, in that it appeals to the sentiments of the workers in order to increase their dedication to work.

通过话语更新了对资本主义秩序的主观坚持的想法激发了我们对分析适用于这种坚持的现代术语的兴趣，这一点在强调“热爱工作”的话语中得到体现。为了更好地理解该论述，我们选择使用Fairclough三维模型作为分析工具来分析其在特定业务媒介中的存在。在我们的分析中，使用福柯和德鲁兹的观点，我们认为“热爱工作的话语，本质上是微妙而诱人的，并且通常几乎是看不见的，它对劳动有许多影响，例如纪律和控制。这种话语可以构成新规范控制的一种形式，因为它可以吸引工人的情绪，从而增加他们对工作的奉献精神。