Ola acquired its competitor Taxiforsure in March 2015. Both companies decided to run their operation as an individual entity. In due time, several market analysts raised the issue of merging them as a single company, since they sold similar products on their portal. Ola needed to strategize its orientation and develop a strategy to acquire new customer base to increase the market share. The company had to achieve price parity if it sold the same products from two different platforms. The ultimate call was taken to merge Taxiforsure into Ola cabs to run it as a single entity.

中文翻译：

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Ola收购TaxiForSure：收购后困境

Ola于2015年3月收购了其竞争对手Taxiforsure。两家公司都决定将其运营作为一个独立实体进行。由于他们在门户网站上出售了类似的产品，因此在适当的时候，一些市场分析师提出了将它们合并为一家公司的问题。Ola需要制定战略方向并制定战略来获取新的客户群，以增加市场份额。如果公司从两个不同的平台出售相同的产品，则必须实现价格均等。最终召集来的是将Taxiforsure合并到Ola出租车中，以将其作为单个实体运行。