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Effect of service quality on graduates’ satisfaction
Quality Assurance in Education Pub Date : 2019-07-01 , DOI: 10.1108/qae-04-2018-0035
Abdel-Aziz Ahmad Sharabati , Mohammad M. Alhileh , Hesham Abusaimeh

The purpose of this paper is to investigate the effect of service quality on graduates’ satisfaction as perceived by Middle East University (MEU) graduates.,This research is cross-sectional and aims to explore the effect of service quality dimensions (academic staff, administration, classrooms and library services) on graduates’ satisfaction. Data were collected from 399 graduates. After confirming validity, reliability and normality of the data, and the correlation between variables, multiple regressions were used to test the hypothesis.,The results show that all service quality dimensions are highly implemented by the MEU. The relationships between all service quality dimensions and graduates’ satisfaction are strong. Finally, results show that all service quality dimensions affect graduates’ satisfaction.,To generalize the results of this research, further studies are recommended to be carried out on other universities especially in Jordan. Testing the perception and satisfaction of other universities, stakeholders will help to improve service quality and to gain suitable competitive strategies.,Service quality is a key driver for universities’ sustainable competitive advantage; therefore, dimensions of service quality should be included within universities plan, strategies and daily activities.,Considering service quality in higher education improves countries’ economic development, quality of life and well-being. All corporate social responsibility pillars (social, economic, environmental responsibilities and national and international regulation and norms) should be adapted and adopted within services quality systems and programs.,Most of previous studies were carried out to test the students’ perception while this research is dedicated to explore graduates’ perception regarding service quality offered by the MEU.

中文翻译:

服务质量对毕业生满意度的影响

本文旨在研究服务质量对中东大学(MEU)毕业生的满意度的影响。本研究是横断面的,旨在探讨服务质量维度(学术人员,行政管理人员)的影响。 ,教室和图书馆服务)对毕业生的满意度。数据来自399名毕业生。在确认数据的有效性,可靠性和正态性以及变量之间的相关性之后,使用多元回归检验该假设。结果表明,MEU高度实现了所有服务质量维度。所有服务质量维度与毕业生满意度之间的关系都很牢固。最后,结果表明,所有服务质量维度都会影响毕业生的满意度。为了概括这项研究的结果,建议对其他大学,尤其是约旦的大学进行进一步的研究。测试利益相关者对其他大学的看法和满意度,将有助于提高服务质量并获得合适的竞争策略。服务质量是大学可持续竞争优势的关键驱动力;因此,服务质量的维度应纳入大学的计划,战略和日常活动中。考虑到高等教育中的服务质量,可以改善国家的经济发展,生活质量和福祉。所有公司的社会责任支柱(社会,经济,环境责任以及国家和国际法规与规范)都应在服务质量体系和计划中进行调整和采用。
更新日期:2019-07-01
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