Purpose

The purpose of this study is to develop and test a theoretical model that accounts for an individual's we-intention to continue playing a mobile multiplayer game.

Design/methodology/approach

Drawing on habit-intention and habit formation theories, this study conceptualizes social play habit as a determinant of the we-intention to continue playing and identifies its antecedents. The proposed model was tested through a survey of 277 players of Honor of Kings, a popular mobile multiplayer game.

Findings

The results indicate that developing social play habit is critical to the formation of a we-intention to continue playing in the context of mobile multiplayer games. The results also suggest that technological (social features embedded in the game) and individual (desire for co-play and privacy concerns) factors jointly influence social play habit.

Research limitations/implications

This study contributes to the literature on we-intention by conceptualizing social play habit and verifying its role in facilitating a shared intention to continue playing mobile multiplayer games. Our work responds to the call for understanding the mechanism by which multiple people form a shared intention to continue using an information technology at a collective level. Our findings provide significant insights into the design of information technologies for collaboration.

Originality/value

This study is among the first to extend the literature on gaming habits by considering other players' involvement. Specifically, our study shifts researchers' attention from gaming habits characterized by individual properties to social gaming habits characterized by communal properties.

中文翻译：

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我们打算继续玩手机多人游戏：社交游戏习惯的作用

目的

本研究的目的是开发和测试一个理论模型，该模型解释了个人继续玩移动多人游戏的意图。

设计/方法/方法

本研究借鉴习惯意图和习惯形成理论，将社交游戏习惯概念化为我们继续游戏意图的决定因素，并确定其前因。通过对流行的移动多人游戏《王者荣耀》的 277 名玩家的调查，对该模型进行了测试。

发现

结果表明，培养社交游戏习惯对于我们在移动多人游戏环境中继续玩游戏的意图的形成至关重要。结果还表明，技术（游戏中嵌入的社交特征）和个人（对共同游戏和隐私问题的渴望）因素共同影响社交游戏习惯。

研究限制/影响

本研究通过将社交游戏习惯概念化并验证其在促进继续玩移动多人游戏的共同意图方面的作用，为我们意图的文献做出了贡献。我们的工作响应了对理解多人形成共同意图继续在集体层面使用信息技术的机制的呼吁。我们的发现为协作信息技术的设计提供了重要的见解。

原创性/价值

这项研究是最早通过考虑其他玩家的参与来扩展游戏习惯文献的研究之一。具体而言，我们的研究将研究人员的注意力从以个人属性为特征的游戏习惯转移到以公共属性为特征的社交游戏习惯上。