This paper highlights some benefits to and issues with the application of big data and analytics, with emphasis on its role in health care. It considers both its effectiveness/value (i.e., how it can be used) and concerns about its use related to privacy and acceptance by individuals (i.e., how it should be used)

中文翻译：

---

EXPRESS：大数据，营销分析和公共政策：对医疗保健的影响

本文重点介绍了大数据和分析应用的一些好处和问题，并着重介绍了其在医疗保健中的作用。它既考虑其有效性/价值（即如何使用），也考虑其与隐私和个人接受有关的使用（即应如何使用）的问题。