Despite the prevalence of family businesses around the world, research on their contribution to the digital economy is still needed. A primary appraisal of the characteristics of the family business and the features of digital entrepreneurship suggests that the two phenomena are conflicting. Indeed, the most common descriptions of family businesses convey the idea that they favour stability to change and slow evolutions to upheavals and disruptions. This article attempts to answer the question: How could family businesses embrace the values and overcome the hindrances to digital entrepreneurship? To this end, this article suggests a conceptual model of digital entrepreneurship adoption in family firms. Based on the socioemotional wealth logic, we first describe the main variables influencing digital entrepreneurship adoption and then analyse the moderating influence of family involvement in the firm on the relationships between these variables and digital entrepreneurship adoption. Theoretical contributions and practical insights are presented.

尽管家族企业在世界范围内很普遍，但仍需要研究其对数字经济的贡献。对家族企业特征和数字企业家精神特征的初步评估表明，这两种现象是相互矛盾的。确实，对家族企业的最常见描述传达了这样一种观念，即家族企业倾向于变革的稳定和缓慢发展的动荡和破坏。本文试图回答以下问题：家族企业如何才能拥抱价值观并克服数字创业的障碍？为此，本文提出了家族企业采用数字创业的概念模型。根据社会情感财富逻辑，我们首先描述影响数字创业采用的主要变量，然后分析家族企业参与公司对这些变量与数字创业采用之间关系的调节作用。介绍了理论贡献和实践见解。