The purpose of this article is to develop a conceptual framework clarifying how firms behaviourally venture or risk through entrepreneurial innovation (EI), in the ‘contexts’ of globalisation, society, innovation users or public perceptions; we methodologically coined these ‘contexts’ as ‘4-GSIP variables’ and applied them in that order. We then examined EI literature and built on variants of its theoretical insights to describe conceptual frameworks of how innovation focus firms behaviourally deal with the contextual implications of the variables. Our frameworks also show how firms contextually and behaviourally venture through EI in line with the variables. Findings indicate that firms’ EI behaviour varies or differs across contexts (the variables) yet shared to an extent. Also, firms’ innovation behaviour is shaped by its external environment (the variables). We concluded that firms behaviourally risk through innovation by collaborating with the external variables to ensure responsible or sustainable innovations.

中文翻译：

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企业如何通过创业创新承担风险：行为模式和影响

本文的目的是制定一个概念框架，阐明企业如何在全球化、社会、创新用户或公众认知的“背景下”通过创业创新 (EI) 进行行为冒险或风险；我们在方法上将这些“上下文”创造为“4-GSIP 变量”并按顺序应用它们。然后，我们研究了 EI 文献，并基于其理论见解的变体来描述创新重点公司如何在行为上处理变量的上下文影响的概念框架。我们的框架还显示了公司如何根据变量在情境和行为上通过 EI 进行冒险。调查结果表明，公司的 EI 行为因环境（变量）而异，但在一定程度上是共享的。还，企业的创新行为受其外部环境（变量）的影响。我们得出的结论是，公司通过与外部变量合作来确保负责任或可持续的创新，从而通过创新来承担行为风险。