Strategic planning is a proactive process of analyzing an organization to identify the organization’s values, mission, vision, goals, and objectives. Within campus recreation, research has focused on the processes of strategic planning, without examining the distinct organizational strategies of individual departments. The purpose of the study was to examine the content and structure of strategic plans within campus recreation and identify major priorities across institutions as a means to inform campus recreation practice. To achieve this aim, document analyses were conducted on campus recreation strategic plans of five large universities (public and private) across the United States for content and structure. The data were categorized by prominent strategic planning components outlined in Haines’s campus recreation assessment model, from which codes and themes emerged. A standard of excellence, service, and outcomes were identified as major priorities across institutions and strategic planning components. The results demonstrated an ineffective structure of goals and objectives, highlighting areas for improvement. Through empirical investigation, industry standards can be established to enhance quality programming in campus recreation.

中文翻译：

---

当前校园休闲活动的优先重点：战略计划的多机构研究

战略计划是对组织进行分析以识别组织的价值观，使命，愿景，目标和目的的主动过程。在校园娱乐活动中，研究集中于战略规划的过程，而没有研究各个部门的独特组织战略。这项研究的目的是检查校园娱乐活动中战略计划的内容和结构，并确定各机构的主要优先事项，以此作为指导校园娱乐活动的手段。为了实现这一目标，对美国五所大型大学（公立和私立）的校园休闲战略计划进行了内容和结构的文件分析。数据是按Haines的校园休闲评估模型中概述的重要战略规划要素进行分类的，从中出现了代码和主题。卓越，服务和成果的标准被确定为跨机构和战略计划组成部分的主要优先事项。结果表明目标和目标的结构无效，突出了需要改进的地方。通过实证调查，可以建立行业标准，以增强校园娱乐活动的质量编程。