The classical diffusion of the innovations paradigm has faced criticism for reifying outside-in, expert-driven approaches to solving problems and for overlooking and rejecting local solutions. In this article, we argue that diffusion scholars should pay more attention to approaches such as positive deviance (PD) that enable communities to discover the wisdom they already have and then to act on it. PD is an asset-based approach that identifies what is going right in a community to amplify it, as opposed to focusing on what is going wrong in a community and fixing it with outside expertise. In the PD approach, the change is led by internal change agents who, with access to no special resources, present the social behavioural proof to their peers that problems can be solved. Given that the solutions are generated locally, they are more likely to sustain and be owned by potential adopters.

中文翻译：

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克服创新范式的扩散：采用积极偏差方法应对社会变革

创新范式的经典传播已经受到批评，因为它们需要重新采用外部，专家驱动的方法来解决问题，忽视和拒绝本地解决方案。在本文中，我们认为，传播学者应该更多地关注积极偏差（PD）等方法，这些方法可以使社区发现他们已经拥有的智慧，然后对其采取行动。PD是一种基于资产的方法，可以确定社区中的正确做法以放大它，而不是关注社区中出现的问题并通过外部专家来解决。在PD方法中，变更由内部变更代理人领导，他们无法获得特殊资源，却向同龄人提供可以解决问题的社会行为证明。鉴于解决方案是本地生成的，