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Asia Pacific Media Educator Pub Date : 2020-02-12 , DOI: 10.1177/1326365x19886971
Srinivas R. Melkote 1
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I arrived in Iowa City in the Fall of 1980 to pursue graduate study in media and communication. I had already developed an interest in development communication study and practice by then. When I did my MS degree work in Bengaluru University in India, the Satellite Instruction Television Experiment (SITE) was launched by the Indian government. SITE was a huge experiment in bringing information, communication, education and pro-social entertainment directly to remote villages from a satellite. All students in my cohort were encouraged to write their master’s thesis on some aspect of SITE. I chose to study challenges of organizational and interpersonal issues in the work environment of television producers in the four production centres at Ahmedabad, Cuttack, New Delhi and Hyderabad. It was fascinating that a live social/communication experiment was going on and we were in the front ranks!

中文翻译:

社论

我于1980年秋天到达爱荷华市,攻读媒体和传播专业的研究生。那时,我已经对开发传播的研究和实践产生了兴趣。当我在印度班加罗尔大学获得硕士学位时,印度政府启动了卫星教学电视实验(SITE)。SITE是一项巨大的实验,旨在通过卫星将信息,通讯,教育和亲社交娱乐直接带到偏远村庄。我们鼓励我所有的学生在SITE的某些方面写他们的硕士论文。我选择在艾哈迈达巴德,卡塔克,新德里和海得拉巴的四个制作中心研究电视制作人工作环境中的组织和人际关系挑战。
更新日期:2020-02-12
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