The purpose of this paper is to explore the discursive tactics that employees use when they speak up on internal social media (ISM) to gain support for their cause, and how this can develop into a “spiral of voice” when organizational members interact with each other on ISM.,The study is based on screenshots of four months of coworker communication on ISM in a Danish bank and on semi-structured interviews with 24 employees.,Employees succeeded in speaking up and gaining support on ISM by using eight different discursive tactics. These tactics helped move organizational issues from an operational to a strategic level, thus making the issues relevant for management as well as gaining the support of other coworkers. The visibility and persistence of communication on ISM forced managers to react.,Further research should investigate whether similar tactics and reactions occur in organizations with a less open communication culture where it might be less safe for employees to speak up.,Organizations need to be aware of the dynamics of the “spiral of voice” and of the way in which the visibility and persistence of communication on ISM forces managers to handle organizational issues.,This study is the first to explore what happens when employees speak up on ISM and to propose the concept of “a spiral of voice” as an extension of the theory of “the spiral of silence” (Noelle-Neumann, 1974).

中文翻译：

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声音螺旋？当员工在内部社交媒体上发表讲话时

本文的目的是探讨员工在内部社交媒体（ISM）上发表演讲时使用的话语策略，以获取对自己事业的支持，以及当组织成员与每个员工互动时，如何发展为“发声的螺旋”其他是关于ISM的。该研究基于在丹麦一家银行进行的为期四个月的同事关于ISM的沟通交流的屏幕截图，以及对24名员工的半结构化访谈。员工通过使用八种不同的话语策略成功地发表了讲话并获得了对ISM的支持。这些策略有助于将组织问题从运营层面转移到战略层面，从而使问题与管理层相关，并获得其他同事的支持。ISM上沟通的可见性和持久性迫使管理人员做出反应。