Abstract Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No study, however, has tested the theory with respect to participation in a CAPI or web survey. This study does so in a mixed-mode panel context; it also tests the moderating effects of time-in-panel, response history, and mode protocol. Results show that the framing of the survey participation request influences participation propensity in a way consistent with prospect theory, but only for relatively recent panel entrants. The opposite effect is found for long-term panel participants. No difference is found between mode protocols.

中文翻译：

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应用前景理论参与 CAPI/Web 面板调查

摘要 前景理论认为，避免消极结果的影响力强于实现积极结果的影响力。在调查环境中，该理论不仅在参与 CATI 调查方面进行了测试，而且在同意 CATI 调查中的数据链接方面进行了测试。然而，没有研究在参与 CAPI 或网络调查方面测试过该理论。本研究是在混合模式面板环境中进行的；它还测试了面板时间、响应历史和模式协议的调节效果。结果表明，调查参与请求的框架以与前景理论一致的方式影响参与倾向，但仅适用于相对较新的小组进入者。长期小组参与者发现了相反的效果。模式协议之间没有发现差异。