Abstract

How are social entrepreneurs different from commercial entrepreneurs? This study sheds light on this issue by applying the perspective of entrepreneurial cognition and by arguing that social entrepreneurs are even more susceptible to cognitive biases than commercial entrepreneurs. The empirical study of 205 Swiss entrepreneurs could confirm that social entrepreneurs tend to be more overconfident and prone to escalation of commitment than commercial entrepreneurs, while the study found no differences for illusion of control. The findings indicate that cognitive biases are an important puzzle piece to understand the differences between social and commercial entrepreneurs.

摘要

社会企业家与商业企业家有何不同？本研究通过应用企业家认知的视角阐明了这个问题，并认为社会企业家比商业企业家更容易受到认知偏差的影响。对 205 名瑞士企业家的实证研究可以证实，社会企业家比商业企业家更容易过度自信，更容易承诺升级，而研究发现控制幻觉没有差异。研究结果表明，认知偏见是理解社会企业家和商业企业家之间差异的重要拼图。